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nBA ROOKIES CAMPAIGN

The Nike NBA Rookies campaign featured three recently drafted players - Miles Bridges, Jaren Jackson Jr., and Collin Sexton. For this campaign we wanted to portray these up and coming players as athletes who would shatter expectations that had been set for them.

The process began by creating a cover and athlete spread for our Eastbay Lookbook that involved storyboarding out what shots I needed from our athlete photoshoot in order to tell the visual story that coincided with our write up about these athlete. From there I went on to build a holistic campaign that involved social media posts, a landing page on the Eastbay site, and a blog post.

By the end of the campaign the basketball category saw an 11% uplift in sales and the campaign had over 3,100,000 total impressions. Miles Bridges also reposted our assets on his personal Instagram which got over 23,000 likes.