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kobe protro/ad campaign

Eastbay was given a unique opportunity to sell the Kobe Protro and Kobe AD Promo and I created a small campaign based around the shoes.

The first step in this campaign was coordinating and art directing two photoshoots in order to get both photos and GIFs of the product. I used these assets to design homepage graphics and social media posts in order to drive sales.

In the first week that the campaign went live we sold through 70% of the product and the homepage graphic was the #2 performing graphic on the entire homepage and the #1 performing basketball graphic. Social media posts saw approximately 2,500,000 impressions and over 20,000 engagements.